The World’s Leading Online Marketing Conference

pubcon2015If you want to know what is coming next for all things related to digital marketing, you want to pay close attention to PubCon. Quite simply, PubCon is the world’s leading online marketing conference that is held annually in Las Vegas. Given the importance and prestige of the conference, it’s easy to understand why we’re thrilled that each year our CEO, Dwight Zahringer is invited to speak on numerous panels.

This year Dwight will once again join the hordes of information hungry people to discuss reputation management in the digital sphere. The real world impact of negative online reviews is nothing new to business owners- no matter size or industry. And yet, reputation management is often overlooked until it is thrust into the spotlight, typically for the wrong reasons. The good news is that effective reputation management doesn’t need to be complex or overly time consuming. Being proactive and attentive are really the two cornerstones of getting started.

Want a few quick tips to get started?
1) Claim your names, all of them.
2) Respond to comments, both positive and negative
3) Be accessible to customers

Last year, Dwight discussed the intricacies of blackhat SEO, what to look out for and how to avoid being attacked. See his SlideShare presentation from Pubcon 2014 below.

 

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