We are in an Age of Social Media, there’s no room for dispute there. The real question is: Are you capitalizing on it?
Social media branding is about effectively communicating and establishing your brand’s online social identity in an effort to connect more closely with your target audience.
Social media is a powerful tool for brand development; it allows businesses to convey their core values and principles in an inviting and comfortable atmosphere. This community-like atmosphere enables brands to deeply connect with consumers- so deeply, in fact, that consumers start to self-identify with the company, becoming brand ambassadors.
Regardless of which industry or business function your company falls in, the most important key to establishing consumer loyalty is ensuring users know exactly who you are. Delivering consistent messaging, firm brand values, and distinct visual assets, reinforces your identity to the mind of your consumer.
Through consistent brand messaging and visual design, your audience will learn what to expect from your company, regardless of where they find you. In an ever-increasing visual world, it’s more important than ever to implement strong branding throughout all your social platforms. What does this mean? Your logo, cover photo, banner image and even your verbiage must reflect your company’s core ideals.
71% of brands plan to invest more heavily on social media this year- Are you one of them?
Which Platforms You Should Use
With over 1.4 billion monthly active users, Facebook is simply a must for your business. Still heralded as the largest social platform, it performs for virtually any industry or business due to its user base- which is split evenly between males and females.
74% of adults age 18-64 use Twitter. With staggering adoption numbers like that, it’s a no-brainer that your business should be utilizing Twitter. Twitter also offers analytics to track your posting success.
LinkedIn is the strongest choice for posting business-related content. Slated for more business-to-business operations, there opportunity to connect with influencers is superior to other platforms.
The platform gives users the ability to align around common interests. You can now connect directly with individuals interested in your specific industry. Think of it as the easiest target market segmentation you’ve ever come across.
Videos are amongst the most popular form of media shared online. YouTube statistics: 4billion videos are viewed on YouTube per day. There is 323 days worth of YouTube videos viewed on Facebook every minute; almost an entire year! Now, the most shocking statistic? Only 9% of small businesses are using YouTube.
In the coming weeks, we’ll dive deeper into the importance of social branding and why you need it. Along the way, we’ll even provide tips on how you can implement a strong social media branding strategy throughout all of your platforms. Stay tuned! You won’t want to miss this!