“A picture is worth a thousand words”
The old adage refers to the notion that a single image can convey a complex and intricate concept, which would otherwise be hard to understand. As it turns out, this 20th-century idiom depicts exactly how we prefer to view content online today.
Similar to images, videos, and gifs, infographics have become a content-type of their own. And the truth is, people love infographics. No really, our brains crave infographics. Humans are visually wired individuals, it takes us 1/10 of a second to understand a visual scene, something marketers have used to their advantage. Infographics are a powerful way for brands to connect, communicate and educate their audience- especially when they’re done correctly.
All good Infographics have a few things in common namely, good design, a compelling topic, and shareable information. Here are the top 5 tips to create an infographic that converts:
1. Tell a Story
No matter how beautiful the design, your infographic won’t get any conversions if it fails to tell a story. The worst thing you can do is take a bunch of data and try to make it work. Get as specific as you can and put your unique spin on the data. For instance, “Mobile” is not very interesting, however, “How Mobile Phones Affect Consumer Behavior” is both useful and interesting.
2. Simplify Information
The whole point of an infographic is to take a complex concept or topic and make it easy to understand. In order for an infographic to be successful, it must be relatively simple. This is not to suggest that the topic can’t be complex, but rather the way it is conveyed must be straightforward. Many times, designers get lost in the information and try to present too much at once. Extract all the facts and content then eliminate everything you don’t absolutely need to tell the story. If it makes sense without it, you don’t need it.
Where is your infographic going to end up? With mobile phones, tablets and a plethora of social sharing dashboards it’s important that the graphic you are sharing is conducive to the medium where it will reside. Do your homework, figure out the exact dimensions recommended for the site.
4. Display Useful Information
Why would someone want to look at your infographic? What can they learn by reading through it? For maximum online impact, you should create an infographic that includes reliable, relevant and useful information.
5. Creative Visual Displays of Data
When designing an infographic you need to consider two things. First, the data and content in front of you. And secondly, how to visually convey that information in a compelling way. Flex your creative muscle! When creating graphs to display data, try to present the information in a unique way. The best infographics are ones that have a balance between visual information and written information.