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It’s not just a whisper of a suggestion anymore, mobile is here- and its here in a big way. Today’s podcast was a lively two-way dialogue between Trademark CEO, Dwight Zahringer and TM Productions Communication Director, Dario Chiarini.
Prior to Google’s announcement about their Mobile-Friendly update, effective April 21, we’ve been educating our clients on the importance of being responsive (mobile friendly).
Why you should care about being “Mobile-Friendly”
Do you own a smartphone, tablet, iPad, or other mobile device? Nine times out of 10, your answer is going to be yes. Do you use Google to search for anything using these devices? Again, your answer is probably yes!
The point? If your website isn’t responsive, you can say goodbye to high organic rankings. In fact, your business may not even show up when customers are using a desktop computer; simply because it’s not mobile-friendly.
A while back, Google began to annotate when websites were “mobile-friendly” in search results to let users know that your site is mobile ready. If creating a responsive designed site is too expensive for your brand or business, creating a mobile site -where the server essentially does the work to render your website at a smaller scale- can a more affordable option.
“These days, being responsive is simply the cost of doing business,” states Chiarini. “$90 billion is going to be spent via mobile by the end of the year. If you’re not responding properly and updating your websites at the appropriate rate, you’ll become obsolete in the next 6 months. Nobody will even know your business exists online.”
Zahringer adds that, “Mobile security will be huge in the future.” With business being done via mobile and Apple making it possible to pay using their new watch, mobile security is going to be one of the biggest concerns for consumers.