Pinterest entered the World Wide Web with a bang and has continued to blow our minds ever since. In just four short years after its launch, Pinterest passed up Twitter in popularity- an amazing feat for such a young social platform. Among the top five social media networks (as charted by Pew), Pinterest is now ranked at position three with 21% usage, and shows no signs of slowing down. With such impressive stats, its no wonder us marketers have become increasingly interested.
So you may be asking yourself, exactly how do I navigate this uncharted territory to benefit my business? Luckily for you, we’ve done a bit of experimenting ourselves – and plenty of fact checking.
Step 1: Create a Pinterest Business Account
Yes, there is a difference. You don’t want to be pushing your customers to your personal account that probably consists of your next DIY hairstyle or some bizarre homemade contraption (no offense). Instead, do yourself and your business a favor by taking the time to create a specified business account. This will allow you to utilize the various ‘business’ features Pinterest has to offer. Create your new Pinterest for business account here.
Note: Make sure to go through all of the necessary steps in creating your business account, including verifying your website and putting a pin it button on your blog and/or website.
Step 2: Make a Pinterest Business Plan
Pinterest differs from other social platforms in that it involves category-specific content, very little text and a lot of visuals (infographics, photos, videos, memes, etc.) You need to curate your content to this platform so you can show the best parts of your business to your audience. The best method of doing this is the good ol’ fashioned way- a pen and paper. Sketch out your businesses principles, things that are important to your business, office culture, group your products by industry, needs, or interests; write everything down about your business that you can think of.
Once you’re done, pick the top five or ten things (to start) that are most representative of your business- these are your boards. Brands like Everyday Health, Whole Foods Market and General Electric have created a rich amount of content with boards that represent their industry, product and personality.
Step 3: Use Keywords & Rich Pins
Believe it or not, Pinterest has powerful search capabilities. Use them to your advantage. No different than any other search engine, you want to use keywords that help your audience find you. A good rule of thumb is to use keywords in your board titles.
Rich Pins are pins that include extra information about the product, article, movie, recipe or place in question. Product pins are specifically helpful to e-commerce marketers. Product pins alert pinners when products they’ve pinned change in price. Implement rich pins for your business here.
Step 4: Utilize eye-catching images
Pinterest is one big virtual scrapbook and in the best scrapbooks you will find expressive, story-telling graphics and images. Utilize every pin by taking advantage of Pinterest’s very visual component with images that tell a story. Create vertical images that maximize your real estate (735 x 1102 pixels is best). And whenever possible, add your branding onto the image. It’s simple, the more shares, the more people see your brand.
Step 5: Make Friends
Interacting on any social network is important, but especially on Pinterest. Create community boards, re-pin, comment and like on other company’s pins; start conversation, give a good tip, leave your industry knowledge on other pins. You’ll be surprised by how much of a response you will get from spending just an hour doing the above. Nearly 80% of total Pinterest pins are repins. Which means there is a very high possibility that others will be repinning your images. So don’t be afraid to spread the wealth.
Follow these tips and you’ll be headed in the right direction. Pinterest isn’t going anywhere, so my advice is to start implementing a strategy to incorporate it into your business plan now- rather than later. Good Luck!