How do you get attention for your brand when attention spans are short, budgets are tight and media is fragmented? You just let your biggest competitors deliver your message, obviously. That was the stroke of genius imagined by one agency. Though there is still some speculation about the actual ad- was it real or fake- you can appreciated the creativity and execution. Without further ado, check out Trojan Mailing.

video courtesy of: FunniestTvAdverts

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