1. Post Great Content

Nobody cares what your business two years ago and they probably don’t even care what you did two months ago. If you’re having an event: post pictures, create an event and write a status update! Keep current. In the same breath, create a line of communication that’s alive in order to connect with your followers. Last but not least, be genuine. Your followers will know quality vs. quantity when it comes to your posts. According to Jay Oatway, “Content marketing isn’t about spending money, it’s about investing time. If you consistently share valuable information and stores with a community, your value and authority within the community will grow.”

2. An Impressive Cover Photo

Facebook cover photos

How can you get your business to stand out on Facebook among the thousands of other business pages? We suggest to scroll through a few businesses and check them out to get a feel for what’s out there. What do you like or dislike? Does something catch your eye?

Next, pick the right photo. If you’re going to include a message, keep it simple.

We’ve all been told to “think outside the box” or to use the “creative side” of our brain. For some, that may be a little more difficult than others. That’s why we’ve shown you our top three favorite colorful and creative cover photos! These creative birds definitely got the worm…

3. Targeting

To successfully reach your target audience on Facebook, focus on these 5 things:

  • Location
    Example: If you’re a local business, you can show your ads to people who are near your store
  • Behaviors
    You’re able to find people based on their purchase behaviors, device usage and other activities
  • Demographics
    Create ads specific to different demographics such as age groups, genders, or education level.
  • Connections
    Reach out to people who are connected to your page or events- as well as their friends. Promote events to reach a larger audience.
  • Interests
    Depending on interests, hobbies and pages people like on Facebook, you can reach out and connect.

4. Advertising

Screen Shot 2014-09-19 at 1.40.11 PMSpending anywhere from $10-$20 advertising with Facebook can have a dramatic effect on the amount of people that see your highlighted post. Facebook even has an Ads Create Tool so you don’t waste valuable time reinventing the wheel or struggling with where to start. If you’re having trouble, the Help Center is a great place to get quick answers.

There’s also an option to post to the Help Community Forum and get answers from other users of Facebook for Business!  Questions range from very general inquiries such as, “What is the correct size requirement of photos for Ads?” to “Why is my conversion pixel firing more times than there are transactions?” If you’ve heard the old adage, “there’s no such thing as a stupid question” it’s definitely true here.

5. Insights

Are your efforts working? What posts are getting the most traffic? What should you be doing better? Hello, Page Insights! Track engagement and try new things to see what works best. Always keep in mind that your creativity is your greatest tool. Try new things! You might fail but you’ll figure it out. We promise.

Remember: creativity involves two processes: thinking, then producing. If you have ideas, but don’t act on them, you are imaginative… but not creative.

Photo cred: jeffbullas.com, postplanner.com, straegegex.com

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