With more and more internet users going mobile, it’s important that your company’s or business’ website is mobile friendly. If it’s not, your potential customers could wind up heading to a competitor’s site instead. This, along with transparency within the online review space and a few other topics are what we’re covering in this week’s TM SEO Webtalk Radio Show.
Is your site optimized for mobile?
It’s been six years since Apple’s iPhone first hit the shelves at AT&T stores, and since then we’ve seen a dramatic change in how people are viewing the mobile web. Originally, the majority of the focus was on creating great apps for users instead of creating mobile friendly websites, but now that has reversed. If your company is to truly be successful, it has to be successful in all areas of the web, including mobile. Not only does creating a website optimized for smartphones and tablets make a better user experience, but it also improves your website’s SEO value. Over the past year or so, Google has started to put a heavier focus on the design and usability, which means that if your website isn’t easy to use on an iPhone, you could be hurting in search results.
A lot of websites used to have a websites that was specifically dedicated to mobile (ie: m.website.com instead of www.website.com), but that trend is starting to wane. With responsive website design, you no longer have to design and build a separate website for the mobile environment. Now, your website should work on a desktop, tablet and smartphone seamlessly.
Be transparent with online reviews
Most everyday consumers check online review sites before buying a specific service or product, which is why it’s more important than ever to be monitoring your online reputation. Part of that monitoring is keeping an eye on the online review sites to see what your customers are saying and if there are any comments you need to address. We strongly believe here at TM that if a comment (positive or negative) needs to be addressed, you do so in an open and honest fashion. Address any issues head on right there in front of the other online users. This allows you to not only control the conversation, but also allows you to build (or rebuild) a relationship with a customer. It also helps others see that you are trustworthy and honest, which will drive more people to your business.
Listen for more!
If you’re interested in learning more about these topics or the others we discuss in our podcast, including the FTC’s new regulations for search engines, you can listen below. And don’t forget, to check us out on Facebook, Twitter and Google+!