Companies that specialize in business-to-business relations versus business-to-consumer often overlook social media as an effective online marketing tool. By using social media, you have the ability to consistently provide current and potential customers with updated and fresh content. Ignoring social media is no longer an option for online B2B companies that want to succeed. But if you’re not convinced yet, here are some reasons why social media can benefit your B2B company.
One of the things to consider as a business, is that when you’re reaching out on Facebook, Twitter, etc. you’re interacting with not just a company, but the individual employees of that company. Because of this, you want to target your efforts at both your clients and their employees when engaging in social media.
Implementing a social media campaign to create awareness about your company, increases the chances of the potential companies’ workers catching wind, and it’s often other company’s employees that help make purchasing decisions. We recommend doing some researching and finding out which social network(s) best fit your business, customers and potential customers and moving forwarding into the social sphere.
No shortage of quality information
It’s not always easy to draft and implement a social media campaign for a B2B business, and if you start using social media marketing, you’re going to make mistakes. Just like any other form of advertising, using social networks is a trial-and-error approach. But luckily for you (and us!) there are countless blogs, quality websites and communities with avid members at your disposal, making everything a little easier. It may seem like information overload at first, but it definitely helps with the social media marketing learning curve.
Easily target your industry
Getting your message to reach your target audience is a lot simpler with social media. However, in order to ensure your intended audience is getting your marketing message, it’s important that you are using accurate methods like pay-per-click advertising or joining appropriate special-interest groups on Facebook or LinkedIn. We know it’s not as easy as it sounds, but you have to think–how much of your target audience is reached with a traditional newspaper ad?
Be the expert
Social media is about creating relationships and engaging in conversations with your customer. One of the easiest ways you can do this is by asking and answering questions with them. These interactions will help foster a community around your company and brand, all without face-to-face interaction. And by providing great information, you’ll slowly establish your company as an expert in your industry.
While social media is a great way to help your business expand its reach online, it should only be one tool in a well-thought-out marketing plan. A lot of people think that all they have to do is start posting in order to succeed in social media. It takes much more than that, but with these tips, you’re headed in the right direction.