This comes only a few weeks after the release of Search, plus Your World, which integrates personal and organic search results into one stream. It is clear that Google is making a push to not only be a company more focused on social, but also on personalization. Mashable’s Kate Freeman points out several features of Google’s new policy that could make users’ experiences better overall. She writes, “Not searching for a gym membership in January? Google will remove those ads from your search. Email a friend about adopting a puppy? You might see ads for animal shelters in your area. Your friend Jon doesn’t have an ‘h’ in his name? Google Docs will remember this, too. By syncing your Google products, the ads you see and your search results will be customized.”
The search giant, however, stressed that it will not be giving users’ personal information to advertisers. Instead, Google uses your information to target you with ads they have already purchased. It’s also important to note that users cannot opt out of this policy. The only way to do that would be to opt out of Google completely, and really, who wants to do that?
What do you think of Google’s new privacy update? Do you think it’s going to enhance your experience as a Google user or is it integrating social and search too much? Let us know in the comments.