2012 has arrived and with that comes Trademark Productions‘ New Year’s Resolution to supply you with weekly podcasts regarding all things social media, SEO, online marketing and more. For today’s podcast I am joined by PR and Communications Expert Dario Chiarini and Michael L. Hoffman, the TM Copywriter/Social Media Manager.

In this week’s podcast we discuss a variety of topics including innovative RFID use, Google’s surprising mistake, Rick Santorum’s Google problem and the importance of SEO and content.

It’s not everyday Google messes up, but when it paid bloggers to link to the Chrome browser’s download page, they did just that. In fact, the search giant violated its own terms of service and because of that is penalizing itself. For at least 60 days  Chrome will be lowered in search results due to the violation. What do you think, did Google slap its wrist hard enough?

Great Wolf Resorts is taking RFID technology to the next level. The resort chain’s guests are already using RFID-enabled bracelets as a charge card, room key and guest identification bracelet. But that’s not all. The bracelet can now be used it as a social media tool. Guests can link the wristband to their personal Facebook accounts to upload photos to Facebook throughout their stay. All they have to do is go to one of the park’s “Paw Posts” get their picture taken and the photo is automatically uploaded to their Facebook. This four-in-one wristband not only makes life easier for guests, but allows them to stay connected without their smartphone.

Do you want to know more about these topics? Listen to the podcast below and let us know what you think in the comments! If you have anymore questions, don’t hesitate to drop us a line.

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