Let’s pretend for a moment that you just wrote the best, most concise and entertaining content the internet has ever seen. Not even Aristotle, John Hughes and Mark Twain could match your words. But sadly, none of that matters if you’re making the following search engine optimization mistakes.
The days of buying links and getting slyly located reciprocal links are over. While these once tried-and-tried practices were once standard fare for black hat SEO practitioners, Google Panda and Penguin have put a wrench in old-school SEO strategies. Penguin has been especially detrimental to webmasters still banking their sites’ rankings on unnatural link building strategies. When Google notices unnatural links, it will notify webmasters, giving them a warning to clean up their site or suffer lower rankings. If Penguin has done anything, it’s helped clean up search results by removing bad sites from SERPS.
Everyone’s heard this before, but it warrants repeating: Content is King. Because of Google Panda, the quality of your website’s content is more important than ever. Good content will not only set you apart from sites of lower quality, but will give you more of an edge if it’s updated regularly. If Google loves anything, it’s fresh, well-optimized (not overly-optimized) content, so keep it fresh and current, everyone.
Just don’t do it. Here’s why:
- If you have content with forced and unnatural keywords, your audience is going to catch on and that’s how they’ll read it as–forced and unnatural. You want to keep your website’s optimization in check, there are thousands (sometimes millions) of other sites your readers could go to instead.
- Google Panda has made keyword stuffing a big red flag. Google will recognize this and knock your site’s ranking down. Our word of advice: just keep the content flowing.
S-P-E-L-L-I-N-G it out for search engines
Everything you do, from the title of your articles to the meta descriptions, should be in alignment to each other. Don’t title an article “The Best Cars of 2012” when the content’s about why motorcycles are the best form of transportation (which they are, by the way). You have to treat search engines like they’re five-year-olds. Keep it simple and make the answer to their question–“What is this site about?”– easy to figure out. Otherwise, it won’t be indexed correctly, and sometimes not at all.
Making sure that your content is picked up and enjoyed by your target audience is hard enough, but by following these simple tips, at least you won’t be sabotaging your own efforts. If things get really tough and you need help give us a call at (248)582-9210 or contact us online! We are more than willing to help!