I wrote a blog post a short time back about having attended a convention and the panel I was on being asked if having a blog would help a business. Going one step beyond answering this question, I’ll assume you’ve either started blogging or have been blogging all along and were merely amused by my previous post. It’s not often that evil and sarcasm mix together quite so well. So, moving along, let’s talk about how you get word out once your blog post has been published.
First … you know what? Let’s just get this misconception out of the way, too. For some reason, the same people who believe just having a site will bring hungry throngs of customers eager to buy your wares without lifting a finger to even let them know you’re out there are the same exact people who also believe blog posts are discovered in an identical way. They aren’t. Trust me. It’s not a secret. A secret is Joss Whedon’s “Cabin in the Woods” being one really long, bizarre dream sequence from a character who wakes up after falling asleep in a movie theater. Or is that a spoiler?
Once your latest masterpiece is live, you’ll want to post links to it on Facebook, Twitter and Google+. Space your posts out on Facebook and Twitter, though. The latest information suggests posting at 9 a.m., 12 p.m., 5 p.m. and 8 p.m. Why? Because most people tend to check their social media accounts when work starts, at lunch, before they leave to go home and then at night when they’re Web surfing between episodes of Mildly Miffed Men and Desperate American House Idols. Me? I check my accounts throughout the entire workday, but don’t tell my boss. It probably wouldn’t hurt to schedule a few late night/early morning tweets, too, for anybody following you overseas.
If you happen to have a LinkedIn account, post it there as well. Some people have expressed a certain amount of skepticism about using LinkedIn this way, but there are those who do and have benefited greatly from it. Could it really hurt to try? It’s not like you’ve just asked Lindsay Lohan that question, so go ahead. Sorry. Too old? And while some social media users don’t put as much faith into it as they used to, I still submit posts to StumbleUpon since it does send traffic my way.
There are a healthy number of people who swear by Tumblr. I’m not a fan per se because I prefer not to have duplicate content out there. Google doesn’t like that and what Google doesn’t like, Google doesn’t rank. They’re mean that way, like networks that cancel shows like Firefly and Farscape. Besides, you want people reading the blog posts on your site and keep them coming back to your site, not another one. Again, though, some people have nothing but great things to say about it. I’m just not one of them.
There you have it. There it is. Having a site isn’t enough. Having a blog certainly isn’t enough. Writing a blog isn’t going to cut it by itself either. You have to be willing to put in a little blood, sweat and cyber-tears … or, you know, pay someone to do it for you. Did I mention we do that?