Do you want to create a blog and generate some buzz around a specific topic but don’t know where to begin? Here are some simple tips that can help you create an effective, well-read blog.

Get a domain name

Getting a unique domain name gives your blog and air of professionalism. It also makes it both easier to remember and to type (www.myawesomeblog.com  vs. www.myawesomeblog.blogspot.com). Unless you’re looking for an extremely competitive or popular name, you should be able to get a domain you want for around $10 a year.

Judge a book by its cover

Although this tip is contrary to our mothers’ advise, most people will inevitably judge your blog based on the title, style and its headlines before they even read a single word of the articles themselves. Take a step back and look at your blog from afar. Would you stop and check out it out if it weren’t your own?

Commit to being consistent

We’ve all seen blogs that post every two or three months, but this doesn’t often work unless it’s an already well-established blog with an established audience. When just starting out, it’s a good idea to try to post two to three time per week, or at minimum, once a week. One of the best ways to keep yourself organized is to create a calendar that outlines when you’re posting specific articles. It’s also a good idea to build a small archive posts for when life gets too busy. That way, you’re still covered.

Subscriptions and RSS Feeds

Make sure that you have your subscription and RSS feed links above the fold on your site. This will make sure that you have a stream (or at least the potential for a stream) to your blog.

Learn from experienced people.

One of the best ways to learn more about your blog’s subject matter (and blogging in general) is to read blogs by those more experienced than you. We suggest that you read and subscribe to people that have well-established blogs in your niche already so you can see what they write about, what their style is and how it works for them. But we aren’t saying that you should copy shamelessly, but rather to emulate the best-of-the-best to create a unique blog all your own.

Patience, Patience, Patience

Even if you have the best blog on the block, it doesn’t mean everyone is going to be reading it as soon as you click on the publish button. You have to give it some time to establish a small following and allow for the snowball effect to happen. If all this seems a bit too much, contact us today at 248.582.9210 and we can help you get started with your blog!

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