Okay, I don’t feel so bad about doing a little research yesterday and writing the blog about H1 tags. We apparently had an intern here at Trademark Productions a year or so ago who thought H1 was actually HI or (Hi). It’s a good thing it wasn’t the same person who wrote about the H1, H2 and H3 tags last year, otherwise it would be even more confusing for me.
So, what exactly is an H2 tag? The simplest definition I could find and understand myself is that it comes after the H1 and before the H3. See? Now you’re right up to speed where I was yesterday and it actually makes very logical sense. Alright, you’re obviously not going to be happy with just that, so let me take it a step further.
Whereas the H1 is the page heading or lets readers and search engines know what that page of your site is going to be about, the H2 helps divide a page up into sections. Try this and look at a page on Barton Malow’s site under Services. The bolded “Preconstruction Services” is going to be the H1 tag since this page is addressing that specific topic, which also matches the navigation. However, there’s more than one Preconstruction service and the page goes on to list some other bolded terms (A/E Services, Planning and Scheduling Services, and Conceptual & Hard Dollar Estimating Services), though the font size isn’t as large as the H1. These are your H2 tags and you’ll notice if you look around the site that not every page has an H2. H1 are sometimes enough.
It’s also important to note here that you wouldn’t have A/E Services, Planning and Scheduling Services, and Conceptual & Hard Dollar Estimating Services as H1 tags because even though they’re Preconstruction Services, each one does make up the entire whole of Preconstruction Services. They are pieces of the whole and therefore H2s. Also, by having H2 tags, these topics will appear in the search engines.
As a certain Vulcan used to say, “Fascinating.” Well, to some. For me, it’s one more reason I’ll never be a programmer.