Let’s pretend for a moment that you’ve just had your site built or rebuilt and you have solid, sexy content. All the keywords are organically placed within the text on each page, the site loads quickly, has a user-friendly navigation and the overall feel of the site is clean and catchy. Hey, we’ll even say you have a blog that you use to post twice a week and are slowly building up a readership. But, now you’re wanting to take things to the next level and maybe in a video or two. Maybe. So you ask yourself and the company you’re working with, will a video enhance anything? Will people find the video? You receive a resounding “yes” and are told that videos can even be SEOd.
True or False?
True. Videos have names and descriptions just like anything else. While a number of sites have videos directly inserted into them, many others pull the feed from YouTube. And if you use YouTube with any regularity, you’ll see that there’s a whole section for description where you can insert your keywords etc and also provide links to your home site. If you interest someone enough with your video and they can find it easily enough, then chances are they’ll be finding your website, too. Best of all, people will be leaving you feedback on YouTube and you’ll have a chance at interacting with them. It’s a win/win!