Social media has taken the marketing world by storm. It’s remarkable to notice how far Facebook has evolved since its beginning. Remember when you had to be in college just to be a member of Facebook? Now teenagers, and more importantly, organizations, non-profits and businesses have Facebook pages. This has caused many organizations to use social media to help spread the word about their brand, new products, events/activities and general business information. With everyone focused on getting people to “Like” or “Follow” their organization, businesses now believe that social media has replaced the need for e-mail marketing efforts.
TRUE or FALSE?
FALSE: According to ExactTarget’s figures, sending e-mail messages directly to customers’ inboxes is still a practicable way to spread the word about your brand and products. According to ExactTarget’s research, 93 percent of consumers are subscribers to an organization’s e-mail list. Most people check their e-mail before they do anything online, and e-mail marketing messages will greatly improve your chances of reaching a larger audience. E-mail is also more commonly checked on smartphones over Facebook, Twitter and other social media pages. Not to mention that 45 percent of those people check their e-mails several times a day. So, in the end, social media is not the end to e-mail marketing. E-mail marketing is still a great way to engage in conversations with your consumers. These e-mail messages also convey information to your consumers that they would not have been aware of if they hadn’t received your e-mail and they would not be able to learn about in such detail through social media pages. So stop neglecting your e-mail marketing campaign, and remember, social media is not the death of e-mail marketing.