In this week’s Trademark Podcast, Dwight and Brian talk about the weather. Well, it’s more substantial than that. Google Maps recently rolled out a weather layer, which is kind of a big deal. They also announced an upcoming change to the +1 button that will allow snippets (hereby referred to as sniplets) of information such as a comment or a photo, which makes it even easier to share content with the Google+ social network. Dwight also mentions an audiobook he’s listening to about Google’s 59th employee, entitled I’m Feeling Lucky: The Confessions of Google Employee Number 59. Good stuff.

Onto the last Google news: We wrote an article this week about why Google Places is important for SEO. On the topic of Places, Facebook killed Facebook Check-ins this week (quietly, though) and last but not least we talk about over-saturation of the “deals” and reviews marketplace for small business owners. With a flood of choices (now that Angie’s List is offering premiere profiles to businesses) such as LivingSocial, Groupon, Yelp, and so on… are small business owners lashing out and experiencing “Deal fatigue”?

Lastly Dwight talks about the recent NYT article on Cornell University researches creating a new algorithm to “out fake reviews” that are paid for, well, bullshit reviews.

Join Dwight Zahringer and Brian Ambrozy as they wax poetic about this week’s SEO, social media, and weather news.


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