Earlier this week I wrote about Klout adding Foursquare to their social media metrics. It seems like a good topic for a podcast, so once again I get down to the nitty gritty with Trademark Productions’ CEO Dwight Zahringer and talk shop. This week we are talking about Klout, Foursquare, Spotify, and the dawning era of actually making money with social media.
Now that we’ve got a few years of social media as an entrenched lifestyle, and technology platforms such as Facebook, Twitter, and Google Plus with millions of daily users on them, business owners are finally at a point where they can make actionable sales via social media channels. Tools like Klout and Groupon have demonstrated that with the right data, it’s possible to connect products and services with engaged and interested buyers, using nothing more than social media platforms.
We’d love it if you joined us in this latest topical discussion about social media. Also, be sure to join us next week as I call in from the road; I’ll be travelling from Detroit to Nashville in a Fiat 500 for the Fiat Freakout event.
Now, for those poll questions: Brian says three months before Klout adds Google Plus to their metrics. Dwight says six (or maybe never). Who’s right?