With 2011 coming to an end, it’s time to start looking toward 2012 and how you can prepare to climb the rankings with some SEO recommendations.

In this week’s podcast I am joined by Dario Chiarini (PR and Communications expert) to discuss tips to help your business overall in the new year. Some of the topics we discussed were SEO tips for 2012, how to improve your content, why social engagement is important, and continuity in your company’s message online and offline.

One of the simplest things you can do to help improve your business’s site is to produce original content on a regular basis. Even if you don’t have the most comprehensive understanding of technical SEO, publishing original content regularly is one of the best ways to bring people to your site. It’s also crucial to spread the word about that content across your social media accounts to further expand your readership.

We also discuss how important it is to interact with people on your social networks, especially if they say something directly to you. One rule of thumb I believe in is to do your best to respond to your followers’ comments within an hour if possible.

Another topic we discuss are the updates to Google Analytics, which we addressed in a previous blog post as well.

Dario primarily focused on keeping your company’s message consistent, both internally and externally, to ensure that everyone is on the same page and that it’s uniform throughout all channels.

Listen to the podcast below – there is a lot of great information in there for SEO & Social Media improvement. We want your feedback and other suggestions as well, so don’t hesitate to contact us!

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