When an organization decides it’s best for their company to start a social media page/campaign, a lot of times they believe their organization will see immediate results. These organizations believe that within weeks, or even days, that they will have thousands upon thousands of people “following” or “liking” them. But the truth is social media campaigns can be very difficult and strenuous work. Trademark Productions offers social media start-up consulting, to help set you on the right path for social media success.
Some organizations are lucky enough to hit the ground running and gain thousands of impressions within weeks, but these organizations are the big boys in marketing and media. Organizations like NFL, Pepsi, Nike, Gatorade, etc. These groups already have a loyal customer base that will always stay up-to-date with the organizations daily business.
Most companies, on the other hand, have a much harder time acquiring these friends/followers. For a new social media campaign, it’s much more common to see favorable results within a few months, not a few days/weeks.
Social media campaigns seem like a very fun and entertaining campaign to work on, but the truth of the matter is that these campaigns can actually be a lot of hard work. These campaigns need to be managed 24 hours a day, seven days a week, because as we all know, the news never sleeps.
People look to social media for new and exciting content, so you must always stay up-to-date with your campaigns. The majority of people check Facebook, Twitter, blogs and other social media platforms to find out the freshest and sexiest ideas/news at any given moment.
Another misconception is that social media campaigns are cheap. Well, if your campaign seems to be doing very well, it’s probably because you have hired a team to take care of your social media campaigns, who write up-to-the-date content, monitor activity and engage with customers. This has the expense of paying a team to run these campaigns. While this may seem pricey from the outside looking in, the potential revenue you could bring in has the potential to substantially increase your profits in the future.
If an organization is unaware of these situations, they may have very unrealistic expectations for receiving favorable impression from their social media campaigns. Contact Trademark Productions today to learn how we can help you manage your social media campaigns.