Welcome back for Part II of The Podcast Formation Chronicles. If you’re reading this right now and you’re saying to yourself “well what about Part I?” Well, you have a little catching up to do. Just go to Part I of the Podcast Formation Chronicles. Now let’s get back to Part II. First and foremost, did you decide on a podcast topic? Have you tried a dry run of your podcast without notes or preparation? Have you branded your podcast yet?  If you said “no” to any of these questions, or if you’re having trouble getting started, contact the people at the TM office for help.  For everyone else…let’s move on to step four.

Step 4: Content Plans

The content of your podcast obviously is the most important aspect of this process.  Refer to the old cliche “content is king.” If you feel that the content on your podcast is boring, than everyone else will think it’s boring too. The topics you decide to roll with need to flow conversationally and they also need to engage your audience.

A lot of podcasts break up their program into segments.  If your podcast’s niche is focusing on current events, you may want to set some time aside for a quick news report. You can also have a guest come in for an interview or discussion. Remember, timing concerns mentioned in Part I of The Podcast Formations Chronicles. You need to plan in advance for these segments, and organize the format of your podcast accordingly.

Step 5: Audience Growth

After you record your podcast, the next task is to grow an audience. This will probably be the most difficult aspect of the podcast formation. Some people believe if you provide enough attractive and appealing content, then you will naturally create an audience who will be interested in your content. Still, there are always a lot of other things you can do to improve your chances.

Have a Quality Website
–    Your website has to be something professional, fresh and straightforward. If you’re just starting out, I would recommend a solid WordPress theme to get you started.

Create a Society around your Podcast

–    Do everything you can to encourage your audience to participate in a conversation. Have them participate in a live chat or survey. Make sure you have a clear understanding of what types of conversations will spark interest with your audience.  Eventually you’ll develop the ability of having your audience shape the conversations for you.

Utilize Social Media

–    Social media is a great way to add numbers to your audience. You should inform people, through your social media pages, of the location of you podcasts. Ask people to rate your programs and to give some feedback. This will spread the word of your podcast and help create the ability to discover your program.

Step 6: Make some Money from your Podcasts

Now that you have your podcast completed, you now have the opportunity to make some money and improve the size of your audience. Just like many blogs and videos, you should try to sell advertisement placements within your podcasts. Be careful though, some people may get upset that they have to listen to advertisements in between content breaks. Also, you probably shouldn’t start selling advertising placements until you have acquired a large audience.

Step 7: HAVE FUN!

Most importantly, you need to have fun while doing this process. This is your topic. This is the stuff you love to talk about, so relax and enjoy it. We here at TM hope these tips can help you get started on your podcast. Let us know about any problems you are having and we’ll do what we can to help you out.

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