Just like any other form of marketing, there is a technique to be effective and efficient with e-mail marketing. The people at Trademark Productions will consult you about the ways to become very effective with your e-mail marketing campaigns. But for now, we would like to discuss some quick helpful tips to be aware of when getting ready to start your e-mail marketing campaign.
First and foremost, you must make sure your e-mails are readable. While adding multimedia and flashy images may sound like an attractive idea—a survey in 2007 proved that 65% of marketing e-mails were read by text-only readers or mobile devices. With the rapid advancement of smartphones, forecasters predict this may not be a big issue in the future.
Next, you need to make sure you have a solid preview for your e-mails. The content located in the sender’s address, subject line, and the first 10-12 words, are what your readers will see in the preview. Making sure that all these elements are readable, appealing and intriguing, will greatly increase your chances of having your e-mails read.
Another good tip is to make sure to take caution when sending out a mass amount of e-mails all at once. Some providers will not allow you to send out more than 1000 e-mails an hour, while other won’t let you send more than 5-10 per minute. You must make sure you familiarize yourself with the limitations of your e-mail provider. Being familiar with your e-mail provider’s terms and conditions highly reduces your chances of having your e-mail account suspended.
Finally, a great idea is to personalize your messages. It has been shown that people are 10% more likely to open an e-mail personally addressed to them. A lot of organizations practice this tactic. There is no guarantee that this tactic will get your e-mail read, but it greatly increases your chances.
We here at Trademark Productions are dedicated to informing you about all the elements and tactics of e-mail marketing, as well as web design and numerous other services. Contact us today to learn how we can start to help you!