Just like any other form of marketing, there is a technique to be effective and efficient with e-mail marketing. The people at Trademark Productions will consult you about the ways to become very effective with your e-mail marketing campaigns. But for now, we would like to discuss some quick helpful tips to be aware of when getting ready to start your e-mail marketing campaign.

First and foremost, you must make sure your e-mails are readable. While adding multimedia and flashy images may sound like an attractive idea—a survey in 2007 proved that 65% of marketing e-mails were read by text-only readers or mobile devices. With the rapid advancement of smartphones, forecasters predict this may not be a big issue in the future.

Next, you need to make sure you have a solid preview for your e-mails. The content located in the sender’s address, subject line, and the first 10-12 words, are what your readers will see in the preview. Making sure that all these elements are readable, appealing and intriguing, will greatly increase your chances of having your e-mails read.

Another good tip is to make sure to take caution when sending out a mass amount of e-mails all at once. Some providers will not allow you to send out more than 1000 e-mails an hour, while other won’t let you send more than 5-10 per minute. You must make sure you familiarize yourself with the limitations of your e-mail provider. Being familiar with your e-mail provider’s terms and conditions highly reduces your chances of having your e-mail account suspended.

Finally, a great idea is to personalize your messages. It has been shown that people are 10% more likely to open an e-mail personally addressed to them. A lot of organizations practice this tactic. There is no guarantee that this tactic will get your e-mail read, but it greatly increases your chances.

We here at Trademark Productions are dedicated to informing you about all the elements and tactics of e-mail marketing, as well as web design and numerous other services. Contact us today to learn how we can start to help you!

Leave a Reply

Note: Your email address will not be published. Required fields are marked *

Let us take a peek at your site to review the key points that directly affect your online presence.

Fill out the form above or call 248.582.9210

What's on our mind?

2017 SEO Ranking Factors Explained