Recently I got to participate in a round table put on by The Creative Collection that highlights perspectives from four PR professionals and how their clients are relating to social media trends.
As social media took the marketing world by storm in the last couple of years, PR companies have had to learn to quickly adjust to their clients’ needs and wants. Clients are becoming increasingly more educated on the latest tools and trends as the promise of social media fulfills itself: people are spreading news to more people, more rapidly than ever before. If a traditional PR agency can’t stay on top of it, their clients will go elsewhere.
We have seen a pattern over the years, as we’ve kept up on the trends; however, our focus has and always will be tangible results from any outreach efforts. We’re working hard to increase page views, increase search traffic, and get new business for our clients. Right now, social media tools are one of the methods we’re implementing to get this done. Social media can be a powerful force for SEO and we’re making that a part of our client strategy.
At the end of the day, social media is just another tool in the toolbox. The fundamentals have remained constant: a rock-solid code base as a foundation, semantically correct markup, and excellent content. These will continue to win the day, no matter how the message is spread. Regardless, whatever comes next, we’ll be on top of that, too.