Obviously one of our more popular blog topics is social media and we’ve discussed numerous ways to improve your chances of receiving “Likes” on Facebook. Engagement is another key element we often speak about when referring to social media. Today, we’re going to discuss how Facebook conducted their strategies to establish a positive community and web presence. This is not necessarily designed to get you more “Likes,” but rather to give you a successful model to compare your social media efforts to.


In the beginning of your social media campaign don’t think about advertising efforts and ROI. This is not necessarily the time to start messaging an audience or a time to start positioning your social media audience. This is the time for users to establish what type of social media page you’ll create for your audience. Customers are always going to come back to something they are interested in.

Facebook started by simply giving people a place to share information with friends. This model has remained the same for Facebook, but has evolved greatly since the beginning and now you can even do your shopping through Facebook. You need to think like Facebook and give your audience something simple to expand on.


Most social media communities, like Facebook, are extensions of what happens in our everyday life. Your online community relationships should imitate the positive interactions you’ve formed through your organization. If a number of your connections are established at trade expos, then start to construct conversations and questions you would generally hear at a trade expo.

Keep it Short and Sweet

Facebook’s News Feed does a great job of disseminating information to its users. You need to remember, people just glance through the News Feed until they find something they are interested in. If your posts are long and detailed, more times than not, they’ll just skim past your posting.

These are just three principles to always keep in mind. Many organizations come right out of the gate running and fail soon thereafter. If you follow these three examples, you’ll be on the right path to social media engagement success.

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