It’s interesting when it comes to blogs, tracking them and seeing what folks are reading and what they’re skipping past after a brief glance. There’s often no way of knowing what’ll click with readers and even after the volume of blogs we’ve written since I came on board, it’s hit or miss. One that has consistently been gathering a number of hits, though, is my original post on people search engine Spokeo.

What makes it so popular? How about the fact that we’re dealing with a site that’s scouring the internet for your personal information and then making it available to anybody willing to pay a couple of dollars for it? The scary part isn’t even that—and, believe me, that’s scary enough as it is—but rather what you can find out for free that lures you into spending a couple of bucks to see what else they have on you.

We had a client come in for a meeting last week and not just any client. This is a celebrity client, the kind we don’t usually publicize because their privacy is a major consideration. You caught that word, right? Privacy? Anyway, we were sitting with him in our conference room, he was asking questions about privacy issues because he’d had some fans writing him fan mail that was addressed and delivered directly to his home when Dwight happened to ask him if he’d heard about Spokeo. He hadn’t, so we showed him.

Not only did Spokeo list the man’s address, but it also listed the price of his home, his relationship status, age and hobbies. The site, fortunately, did not list a phone number. Still, this poor guy’s jaw dropped in front of the 30 other people with us and we immediately took him through the process of opting out. If a celebrity isn’t safe from having people look him or her up, do you think you are?

Concerns have been raised about how easy a site and service like Spokeo makes for someone to cyberstalk you, but let’s look at the bigger picture here. It’s simply pulling the information in from other sources on the net. Even if you opt out—and, again, we show you how to in our previous blog—that information is still available elsewhere and that means if someone digs deep enough, they’ll find it. We can only hope that it’s not worth the hours and trouble for them to do so.

Have you had any experience with Spokeo, opting out or folks using it to find you?
What makes it so popular?  How about the fact that we’re dealing with a site that’s scouring the internet for your personal information and then making it available to anybody willing to pay a couple of dollars for it?  The scary part isn’t even that–and, believe me, that’s scary enough as it is–but rather what you can find out for free that lures you into spending a couple of bucks to see what else they have on you.

We had a client come in for a meeting last week and not just any client.  This is a celebrity client, the kind we don’t usually publicize because their privacy is a major consideration.  You caught that word, right?  Priv

Leave a Reply

Note: Your email address will not be published. Required fields are marked *

Let us take a peek at your site to review the key points that directly affect your online presence.

Fill out the form above or call 248.582.9210

Trademark Productions is a Google Partner
866.316.5832