This turned into the week of identifying SEO traps during a website redesign, didn’t it? If it’s any consolation, I’m learning right along with you. To recap, we mentioned 301 Redirects for folks looking for information on your old site that was moved to the new site, then why you need to make sure the main navigation contains all the links to internal pages you feel are the most important so that the search engines also see them, and, finally, ensuring your new content is optimized without endangering any that was previously bringing in lots of traffic to your old site. Whew! That was a mouthful.
Today’s trap goes a little bit with the content thing, but not entirely. It has to do with title tags. For those of you who are somewhat new to the technical specifics of websites, like myself, the title tag is what users will see at the top of the browser window that describes the page they’re looking at. For instance, if they click on your navigation to take them to “About Neuticles” and the top of the page reads “Aren’t the squirrels lovely here this time of year?”, it’s just not going to work. It might even confuse people and it’ll certainly confuse the search engines, which will start bringing your page up when folks search for “lovely squirrels.”
Another thing to consider is that title tags are sometimes lost during a redesign, which is basically an oversight. Neuticles may be the most important bit of esteem you can buy for your animal, but if people can’t find them… Well, I don’t know what they’d do, but the animal would continue to suffer the psychological effects without help in sight. So, remember, title tags.
And there you have it, just a couple of things to look out for if and when you have your website redesigned. If the business you’ve hired is worth their salt, they’ll look out for these things for you, but it never hurts to know what to look for yourself, too. And, hey, if I know about it now, then rest assured the folks here in the TM office have been dealing with it for years. Why not stop in or drop us a line and let us know what we can do for you.