Google and Microsoft are being catty with each other and it’s like watching an episode of Search Engines Gone Wild if there was such a thing. It all starts with a site, which is one of the things the lovely folks here in the Trademark Productions office do; build or rebuild websites. In doing so, they make it search engine friendly. Then, with regular maintenance and upgrades, we keep it search engine friendly. Both your and our end results are for people to find you. So what happens when these very same search engines you want to be ranking in start feuding?

Well, first, it’s amusing. Not to them, but rather to us. To me. Even the automotive companies have stopped much of the finger pointing and the he said/he said—it’s still a boys club, after all—that went on through the last couple of decades. But to companies like Google and Microsoft, it’s big money. So who do you trust when accusations between two companies start flying? My motto used to be to side with the cutest one, only have you seen Matt Cutts and Harry Shum? The old fashioned way of settling the argument just isn’t going to work.

Anyway, Google claims that they have no issue with competition as long as it’s honest competition. Isn’t corporate borrowing, stealing and backstabbing still considered honest competition these days? So, with suspicions abound, the Mystery Machine—sorry, Google engineers—set up some very specific results for bizarre terms that might get looked up in the search engines. The sample term CNN brought up in their article was so unusual that one might be forced to think that if someone typed it in, they were either the world’s worst speller or the person was a complete moron, but therein lies the trap.

These terms were then linked to sites that had nothing to do with the nonsensical term, which, after a few weeks, allowed Google to go in and see what results Bing was producing. They were the same. Accusations were made. Statements were hurled. And VPs were removed from Christmas card lists. Although, while all won’t be quiet on this front anytime soon, one amusing thing came out of it was Shum’s suggestion that Google makes a pretty penny from content farms and spam generated by AdSense accounts. Spam and content farms have been the subject of criticism from critics of Google and there continues to appear to be a lack of transparency on the company’s part.

See? That’s the fun part. The original accusation one company throws out is usually just the teaser. It tends to be the response and then the response to the response that the real dirt comes out. Honestly, if they ever get more attractive people in charge of the company, they should settle it another tried and true old fashioned way; Jell-O wrestling!

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