The Trademark Productions Team is a tech-savvy one. Many of us have smartphones and can access the internet from a mobile device on a regular basis. In this way, we’re no different than many people throughout the world. We also understand the importance of well-made mobile websites.

More than ever, people are accessing the Web from devices like smartphones and tablets, and there are few things more frustrating than a website that just refuses to load on a mobile device. According to Google, the internet will be accessed more by mobile phones than personal computers starting in 2013. That’s barely a year away. And while this doesn’t diminish the importance of a top-of-the-line desktop website, the need for a mobile-friendly site is on the rise.

But aside from more people using the internet, why are mobile sites so important? Let’s take a look:

User Expectations

As with any product or service, there are always expectations and the mobile Web is no different. For example, 60 percent of smartphone users expect sites to load in less than three seconds. If a site is loading slow or doesn’t load at all, 78 percent of people won’t try to refresh the site more than two times. This means if your company’s site isn’t functioning properly on the mobile internet, you might lose a potential customer. Mobile sites should be growing your customer base, not decreasing it.

User Experiences

More than 50 percent of consumers will not recommend a business if they have a bad experience with its mobile site. And even worse, 40 percent of people have chosen to shop at a competitor’s site because it’s easier to use. But if your site is user-friendly, not only will you gain more customers, you will also improve the overall experience of your website.

Connecting Locally 

With the advent of location-based apps like Yelp and Google Places, more people are looking for businesses closer to them. In fact, Google stated that 95 percent of smartphone users have searched for local businesses, and out of those people, more than 55 percent of them either call or visit the business location. This makes having a properly built and optimized mobile site more important than ever.

Apps vs. Mobile Sites

But what about mobile applications? Google has stated that more than 80 percent of consumers prefer mobile sites to applications for researching product prices. It also stated that over 60 percent of consumers prefer mobile sites for actually purchasing a product, which makes investing in your mobile website one of the best ways for potential customers to not only find you, but do businesses with you as well.

Mobile sites are not only as important as desktop websites, but will become more important as time goes on.

If you have questions, we have the answers. Contact us today and let us tell you what a mobile website can do for your business!

3 Responses to Mobile Sites are More Important than Ever

  1. Yes! Mobile sites are to important. I think Google is right, in less than a year more people using mobile phones rather than personal computers.

    fergusonsarah | November 29, 2011at 2:06 am

  2. Especially if more and more people are able to bring something up when they’re actually at a store or out and about as opposed to going home and looking something up there. It’s all about customer convenience.

    Kris | November 29, 2011at 11:36 am

  3. This is exactly why more focus should be put on the development of mobile sites. Since more people will be accessing the Web from mobile devices, businesses and organizations should be targeting those using mobile devices to access the internet.

    Michael L. Hoffman | December 2, 2011at 2:19 pm

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