Today’s big news in the TweetoPlusSphere (I just made that up) is Adobe’s announcement of the availability of Adobe Edge preview—a new HTML 5 development studio that looks, at first glance, to compete directly with their own Flash product. Adobe Edge is an animation and design package that can create standards-compliant rich content using HTML 5, CSS 3, and Javascript.

I downloaded Adobe Edge preview today and decided to give it a spin. Here’s a quick look at the interface when you open a new, blank project: (Click to enlarge any of these screenshots)
Interface of Adobe Edge

The interface is quite similar to Flash and Premiere and should be relatively comfortable to anyone who has worked in CS5 or 5.5. The “stage” is your first <div> and as you add objects to your set, the elements panel adds them hierarchically:

Adobe Edge elements panel

There’s a timeline at the bottom which acts exactly as you would expect; as time moves forward you can drag and drop different elements into play, keyline them, and act upon them:

Adobe Edge timeline

The preview doesn’t have many content creation tools yet; the basic shapes are available with some rudimentary drawing tools (rectangles, lines, etc.) but you can import assets created outside of Edge. I didn’t see any sort of code view or in-line editing tool, but it’s safe to assume there will be some sort of advanced tools like this in the release version.

The question is: What is Adobe’s end-game here? Is Edge a tacit admission that Flash is doomed? Edge should be fully standards compliant; the content created with it should work fluidly on any platform, rather unlike Adobe’s embattled Flash.

It’s a smart move on Adobe’s part; by taking the neutral high ground and saying “Hey, we’ll give content creators the tools to make compelling and rich content, regardless of their platform choice”, they avoid the holy war that rages on about standards. Perhaps they’re getting back to their roots as a purveyor of the world’s best design tools.

We’ll do our best to stay on top of Edge development. Stay tuned!



One Response to Livin’ on the (Adobe) Edge

  1. In the process of testing right now exports in and on Apple iPhone and iPads. (Gulp)

    seotips | August 2, 2011at 12:19 pm

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