Are you trying to increase the engagement with your brand’s Facebook page? Trademark Productions is here to help you get a better understanding of social media success. Recently, a report from Buddy Media collected information on 200 of their clients’ Facebook pages. The study was conducted over a two-week period and gave some very interesting results. What Buddy Media found was that the timing of Facebook posts were very bad. Most people focus on posting things throughout the work week and the work day. “While marketers may work Monday through Friday, Facebook is humming with activity 24-hours a day, seven days a week,” says Buddy Media CEO Michael Lazerow.
So let’s discuss the findings of Buddy Media’s report. According to the study, brands that posted things outside of business hours had 20% higher engagement rates. The study reported that there are three major peaks throughout the day when people should be posting content; early morning (7 a.m. EST), after work (5 p.m. EST) and late night (11 p.m. EST). However, not every brand has the same time peaks. For example, Playboy saw peaks throughout the early hours of the morning. You need to be aware of product information and the customers of the brand to gain a better understanding of the best engagement times.
The day of the week is very important for timing purposes as well. Friday has been shown to have an 18% increase of engagement, implying that Facebook is a tool to pass the time when you’re trying to get out of the office. Buddy Media’s study found unique patterns for various industries. Below are a couple examples of the best engagement times for specific industries:
Business & Finance Industry – The best engagement peaks were during Wednesday and Thursday. These are the best days of the week for you to try and receive favorable engagement for the business and finance industry.
Automotive Industry – Their best engagement times are on Sundays, but Buddy Media’s study showed that less than 8% of posts go out on Sundays.
Next, the study showed that sometimes all you need to do is ask for engagement. For example, a post that starts with “like us if you…”—is a much better idea than a long drawn out explanation of why people should “Like” you. Try to add the words “tell us,” “post” or “comment” when trying to gain higher engagement with your Facebook posts.
These tips should help you get started gaining favorable engagement with your brand’s Facebook page. If you are still having problems, contact the people at Trademark Productions. We are all more than willing to help you.