Yesterday we discussed the ongoing battle between Bing and Google. We have been covering this little scuffle for the last few months and things are starting to heat up a little bit. Not only is Google already an enemy to Bing, but now they have made enemies with the people working at Facebook. This shouldn’t be a surprise because as we covered yesterday, Bing and Facebook have partnered up to bring together Bing’s very own version of a social search. Well, just a few days after Bing launched their new advancements…Google had a little surprise of their own.

Late last week, Google announced that it would release its controversial Social Search feature in more than 15 different languages this week. Google’s Social Search was originally launched in October of 2009. This is somewhat like the social search engine Bing has just integrated through Facebook. What Google’s Social Search does is mix regular search results with publicly available results created by your “friends'” social media tendencies.

Why is Google’s Social Search so controversial and Bing’s isn’t, you ask? Well, let’s take a look at how Google actually defines “friends” as it pertains to you, the user. According to Google, your Google Talk friends list, your Google contacts, people following you on Google Reader and buzz and other numerous networks you have linked to your Google account are all qualified as “friends.” Then it starts to get even worse. Not only does Google have a loose definition of your “friends,” but it also has the ability to find your friends on public networks like Facebook and Twitter. This is where we get to the part when Google has made another enemy, and this time it’s with Facebook.

Facebook is absolutely livid with Google’s Social Search feature. Facebook states that what Google is doing right now raises “serious privacy concerns.” Facebook can’t believe that it is OK for Google to access any data from Facebook without direct permission from Facebook itself. Stay tuned to this battle, I wouldn’t be surprised to see Facebook and Google in the courtroom sometime in the near future.

Google was very quiet about this issue, up until a recent blog post from late last week. Within the blog post, Twitter is mentioned more than once and Facebook is not mentioned at all.

Social Search should be available now or sometime later this week. The upgrade will be available in 19 different languages.

So how do you think this fight is going to end? It seems almost as if Google has attacked Facebook more than they have attacked Bing. What are your thoughts on this issue? Stay tuned as we will continue to bring you the latest developments of this web battle.

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