I’m safely ensconced back in Royal Oak, where the weather is finally cool (well, cool in the sense that 89 is cool compared to 107 like it was when I left). I handed the keys of the Fiat over on Sunday and then got on a plane back to the D.
Things I learned on this trip:
- The Fiat 500 is a fun little car to drive
- Parking the Fiat 500 is a joy
- The Fiat 500 can turn on a dime
- When you drive a Fiat 500, you will get a lot of attention from others
- Driving a Fiat 500 is extremely economical
- The Fiat 500 interior is roomier than I had thought
- Fiat enthusiasts are more like family than any other group of car enthusiasts I’ve ever met
- Community is a fundamental part of a brand’s success
That’s one thing I couldn’t shake—the sense of family with these enthusiasts and Fiat owners. Even though these guys and gals see each other online and in person at these events, every time they get together and talk about their cars, the love of the brand just shines through.
Fiat has done well to foster that sense of community. Fiat owners are fiercely proud of their dedication to the brand, and now that it has made a reappearance in the US market, they can say “we were there.” Well, the waiting has paid off. The Fiat community is sure to get a giant boost of new blood, excited new enthusiasts, and lifelong fans.
If you missed any of my posts about my day-to-day experience, you can catch up here:
Here is the slideshow of all the pictures I took (Lots of Fiat porn!)