Facebook is the place to be for drama these days. If they aren’t changing whose posts you see or allowing stalker apps, they’re doing something else. Take this week. One of the largest places to find meta content on the Internet is in Facebook comments. The conversations that we engage in on Facebook have the ability to give feedback to the user and search engines. However, Facebook is taking the ability of search engines to find the text from the “Comments” on Facebook away from them (the search engines). Facebook is making big changes and it almost seems like they want to push Google and other search engines away from accessing their information.
Now, just because you can’t find “Comments” through search engines anymore, doesn’t necessarily mean you can’t find information on your friends “Comments.” You can use platforms like Disqus, Search Engine Roundtable, or Intense Debate to still find the “Comments.” These have ways to gain access, to what has been referred to as “The Walled Garden of Facebook.” Basically this is where all the “Comments,” or anything you write on Facebook, are saved at. In the end, all this content belongs to Facebook. But recently, someone tested Facebook’s ability to remove their comments from search engines.
Basically, all you need to do is copy and paste a “Comment,” that you find from one of those platforms, into a search engine, and presto your comment pop-ups on Google. So Facebook still has some fine tuning to conduct their new policy.
Facebook’s ultimate goal seems to be to remove all “Comment” information from search engines. This actually could be a very big problem for search engines like Google and Bing. “Comments” through Facebook give an accurate insight to what people’s true opinions are about any given topic or product. These comments also have potential to create keyword systems, and they also give an accurate account of what is new, trendy and popular. All these big marketing aspects go out the window, when Facebook deprives search engines of “Comment” content. This tactic of depriving Google of source texts is a bold and aggressive move by Facebook.
Facebook may be doing this because they are trying to remove people’s attempts of cluttering people’s Facebook accounts with spam “Comments.” By removing “Comments” from search engines, increases the likelihood of not receiving spam “Comments.”
This move by Facebook could potentially reduce Bing and Google’s ability to send traffic through these sites. This may be the beginning of a major shift in website traffic.