Are you a company using Facebook Pages to better interact with your clientele? If so, you should be paying attention to the data Facebook Insights provides.
At Trademark Productions, we offer social media management services and were blown away at just how important this tool is in understanding the quality of your brand’s Page. We’re all about having information at our fingertips here and it seems like most social media services don’t want you knowing what they do, or don’t want to make it readily accessible. Not so in this case.
Facebook states Insights is for “… Facebook Page owners with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners and Platform developers are better equipped to improve their business and create better experiences on Facebook.”
This tool is very similar to Google Analytics, except it’s solely dedicated to analyzing Facebook data. All data is updated on a daily basis and is available 24 hours after it’s analyzed. Insights provides Page owners with two kinds of basic information: User Insights and Interaction Insights.
User Insights will show you the number of fans, or Likes your page has, Like sources, new Likes and Unlikes, page views and unique page views, tab views, demographics, media consumption, and external referrers.
This information will allow you to see exactly how your Page is doing. It’s a great way to test out different social media strategies and see what works best. If you launch a social media campaign about your product and your Page views and Likes increase, then you know you’re doing something right. The opposite applies if Page views decrease and you are Unliked by users. Social media campaigns are often a trial-and-error system and these metrics will help you better refine your techniques.User Insights
An the other hand, Interaction Insights show you daily story feedback (post Likes or comments) and your Page’s daily activity, such as discussions, mentions, wall posts, video posts, and reviews.
All of these Insights are excellent ways to determine how your individual posts are doing. It’s similar to User Insights in that it will help you better understand what posts work and what posts don’t. Interaction Insights also give you a look into how many people are directly interacting with your Page, a vital resource in determining how successful your Page is.
One of the best features of Insights, however, is the fact that the data provided can be exported, so you can keep a log of how your page is doing and track any progress on your own.
Whether you’re a big-market brand or a small mom-and-pop store trying to get your feet wet in social media, Facebook Insights are a vital tool for you to understand the health of your Facebook Page.
Don’t hesitate to contact us with questions about how we can help to improve your social media strategy; we’d love to hear from you! And as always, the coffee’s on us.