Often we discuss the growing trends connecting the social media world with the marketing world. In the past, we have discussed how important it is for a brand to get “Likes” on their Facebook page and RT’s on their Twitter page. I have personally stated in the past that it’s a good idea to just ask your consumers to “Like” you through a Facebook post, but now there are people out there who disagree with this strategy. I find it hilarious that experts constantly contradict each other. However, I want to stay neutral and let you decide for yourself. Today, I’m going to discuss the opinion of another social media expert who believes brands need to rethink their social media strategies.
Most brands are using their social media pages to create a perception of a “personality” to the public. They want people to believe that they are just friends who care about their customers. This makes sense because all social media has been designed for is to connect people with people, but not to connect people with brands. For the most part, a brand’s social media page is not the #1 concern for the typical social media user.
Each social media page has created specific relationships with people and how they communicate. For example, let’s discuss the social media network LinkedIn. LinkedIn has come up with a different way for people to communicate through a social media platform. LinkedIn is more of a professional conversation rather than the social conversations most people participate in on pages like Facebook and Twitter. You may not even want to connect with a friend you have on Facebook through LinkedIn precisely because of the professional manner of the conversations on LinkedIn.
LinkedIn has the right idea folks. It’s something different which combines social life with a professional persona. You can post your resume, professional experience, letters of recommendation for careers and connect with specific brands of your interest. These brands often post discussions and give the consumer the opportunity to get involved in their conversations and ask questions directly to the brand. It’s also a great way to keep up with an organization that you have been eying for a while. If you really want to become an employee of an organization, connect with them on LinkedIn and help them answer questions. You never know who may be paying attention.
Now, let’s discuss the relationship between a consumer and a brand. The conversation is nether professional or casual. This is why some people perceive brands commenting on their conversations through Facebook and Twitter as a little weird.
This is becoming an issue and it’s a head-scratcher. What’s the right thing to do with your brand on social media? How do you conversate with your consumers without coming off as a creepy brand? These are all questions/problems brands a dealing with currently. It seems like LinkedIn has started a foundation of change within the social media world, but there needs to be more out there to help a brand succeed in the social media world
We want to hear from you on this topic. What do you think? Do you really care about a brand’s Facebook page? Or are you just not really concerned with those pages?