With the popularity of smartphones, such as Apple’s now iconic iPhone, some are worried that mobile searching will put an end to desktop computers. In the US today there are roughly 70 million mobile internet users, compared to the 200 million PC internet users. And the use of internet on-the-go is only supposed to rapidly increase as predictions for next years mobile users indicates a rise to 100 million. Let’s just hope that car accidents caused by searching-and-driving don’t increase too…

Many of us are faithful to one specific search engine, whether it is Google, Bing, or Yahoo!, but more and more people are now searching differently with their smartphones. Searches can now be done in endless ways. Apps, like Yelp, can be used to search for nearby bars or banks. Phone cameras can take photos of barcodes to learn more about a product and where you can buy it locally. Some phones even search the web based on voice recognition, for those of us who prefer to watch the road while driving. Currently PCs have no way of competing with the accessibility and wide array of tools that smartphones have.

Still, deals have already been made in the past between mobile carriers and online search engines, and will most likely continue to increase. Often a default search engine is programmed into the phone per these deals, and thus affects the way the users will be able to search on the world wide web. Bing lovers beware of the Verizon Droid, which has proudly promoted its search capabilities via Google.

Not only do smartphone users search differently, but they also search more often and are more engaged with their phone than those who do not have a smartphone. If your clients and customers tend to use smartphones more often than not, this means that the majority of their searching is going to be done on their phone, not on their PC. Most businesses are advised to keep up with the latest mobile trends. If you don’t have a mobile website for your business, you should look into getting one made as most mobile internet users will solely use their phone to get your information. If you aren’t already, you should be keeping track of the apps that their clients and customers are using and what medium they are using to search online. Simply put, mobile searching capabilities have changed the way businesses need to communicate with their publics forever. If your business refuses to accept the mobile internet challenge, it could very well affect how the public views your business and may even hurt your sales. After doing some internet searching myself, it seems fairly easy to find someone to create a mobile site based on your current website… so the question remains, why wouldn’t you?

As new types of mobile devices and services are introduced and mobile internet use continues to grow, possibly becoming the primary internet for many users around the world, the possibilities for internet searching are endless. We will just have to wait to see what kind of fight the PC is able to put up.

If you’d like to learn more about mobile searching or to see if your website is compatible with mobile web browsers, contact TM today.

Contributing Editor: Katie Zelendak – TM Intern

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