Q: SEO is an investment, so there aren’t any free do-it-yourself tools, True or False?

A: False. SEO is a door with many locks, though, and not every free tool out there is going to open them all. Rest assured, however, that there are tools available. Be prepared to spend time researching the tools as you come across them and familiarizing yourself with them. Something to look out for, though, are how far the term “free” goes since some of these tools will lure you in with only so much information before you’d need to invest to get the rest. Somebody made the software, so they’re going to want to make back their investment, too.

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