There are numerous ranking factors that will determine what page your website ends up on when searched. One of the most important factors are your website’s keywords since they (keywords) are what users type into the search engines to find what they are looking for. That is exactly why keyword research is such an integral aspect of SEO. You want to make sure you include relevant keywords that relate to your business or services. As you are determining what keywords you want to rank for, chances are you have have singular and plural keywords show up. Since the two terms are so closely related, the search engines recognize them as the same, true or false?
Even though we may just be adding “s” to the end of the term, search engines recognize these as two totally different terms. To prove my point, I searched for both “keyword” and “keywords” in Google to see what the results numbers looked like for both terms.
For “keyword,'” there were about 506,000,000 results.
For “keywords,” there were about 363,000,000 results
As you can tell, each term, both singular and plural, have totally different results because they are two totally different terms. That being said, when you’re doing keyword research, make sure you account for both singular and plural terms. If you have any questions or comments about keywords, please feel free to leave a comment.