Tis the season to beg, steal or borrow. Wait. That’s what caused the current financial crisis in the first place. Let’s stick with it’s the season to do a little shopping. If you’re like many of us, you’re not fond of heading out to busy shopping malls or department stores, fighting the crowds, listening to screaming parents and crying children etc, so shopping online becomes the way to do things. Businesses are ramping up the ads lately and our own clients have been utilizing our Pay Per Click and advertising services as well as our e-commerce software. And someone can usually be heard saying “I can sell anything on my website that I want!”
True or False?
FALSE! Cyber Monday just a few short days ago resulted in the FCC shutting down 82 websites. Why? For selling counterfeit items that included sports equipment, shoes, handbags, clothing, sunglasses, and illegal copies of movies, music and software. These aren’t the first and they won’t be the last, but businesses need to be aware that there is a huge movement to police these items and make sure shoppers aren’t being taken advantage of. And even if you do know what you’re buying isn’t the real thing, it doesn’t matter since it’s illegal to buy these counterfeit items.
Play it safe; sell the real thing and buy the real thing.