Q: A Facebook page can’t help your company, True or False?

A: False. But it depends entirely on how you use it. First, that page would be categorized as a “Fan” page where folks click on the “Become A Fan” button. Once you’ve got that set up, you now have to go out there and grab some attention. How about an incentive for people to become a fan? How about offering your employees an incentive for any leads brought in through their Facebook pages? Beyond that, if you post regular updates, folks will check back in with you just as regularly. Those updates should be interactive, by the way. Talking at people won’t keep their attention as much as including them in on the conversation. Finally, how about offering folks a little something about your business, like upcoming projects or products, that they can’t get from any other source?

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