Q: Is it possible to tell if my competitors are utilizing a SEO campaign to increase their rankings?

A: Yes. Some of the quickest ways to determine this is to:

  • Determine your top 10 keywords your trying to achieve high rankings for
  • Notice the competition and look to see who is out-ranking you
  • Note the links that are pointing to your competitors site (check weekly if not more often to see how they are building them)
  • Which page are the keywords pointing to in your competitors website?
  • How long ago did that page originate (use WayBackMachine)
  • Do they have a DMOZ listing?
  • Any Digg or other posts?
  • Do they have good on-page factors like title, content, meta, etc.?

Doing these side-by-side comparisons on a monthly basis will show you all the changes and factors that are involved with ranking changes in search engines.

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