Q: Social Media, though expensive, can be accomplished on a modest budget, True or False?

A: True. It’s going to take some time and effort, though. You’ll want to take advantage of some free tools that monitor social media in order to see where your brand is converting sales as well as your competitors’. Also, what are the top sites driving folks to your site? Consider, too, social sites you already have a presence in, but that aren’t driving as much traffic as you’d hoped for and aren’t showing up on the social monitoring tools. Once you’ve got the information, use something like Double Click Ad Planner to target domains that your visitors frequent. And now that you know where to put direct your advertising budget, you can plan accordingly, monitor the results and adjust as necessary.

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