Q: Broken URLs that point to your old site or old, outdated content that’s no longer there can help your current site, true or false?

A: True.  Utilizing Google Webmaster Tools and downloading the errors on a site can give you an idea of what users are looking for, yet can no longer find that used to be on your site.  So, by analyzing the majority of what the errors formerly point to, it may be possible to see if there’s anything on your current site with that same information.  If so, have your team set up some 301 redirects.  That way, instead of simply getting error messages, the folks still trying to find you will now be able to and they’ll also be getting the information they wanted, minus the frustration in having to search any harder for it.

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