Q: I keep hearing that it’s best to add fresh content to your website on a regular basis for search engines? Is this true, and if so, how frequently?
A: Actually, you don’t need to all the time. Unless you are operating a news site or a blog, fresh content is not the be-all to end-all for search engines to notice you. Many e-commerce or corporate sites do well with old content. As long as it is accurate and relevant, you will be fine.
Here is another answer to the same question:
Yes, you should. Especially if you are operating a blog or news site, maybe it is a site for a specific breed of dogs. Then yes, you would want to add fresh content on a regular basis. The most important reason is to engage your readers. Focus on creating high-quality content that your visitors will appreciate. If you write one great page of relevant content per month, that is better than two template pieces of content per week.