If it’s not broken, don’t fix it.  Right?  I always wondered who made the determination if something was broken or not when it came to websites since it seems pretty subjective.  MySpace was the pinnacle of social media for a while, then dropped off and, as far as I’m concerned, died off with its recent changes.  Facebook recently unveiled yet another change in a seemingly endless sea of changes, only this one doesn’t have anything to do with your privacy…yet.  I can’t help but think that despite how annoying it is, this is a good lesson for your own website and the need to keep providing fresh content and blogs as well as a site redesign to keep up with the times.

What has Facebook done?  They’ve revamped everybody’s profile page.  Does this thrill me?  Speaking as a Facebook user, no.  It does not.  And I’m apparently not the only one who feels this way.  Then again, I also felt that the Microsoft Office 2007 was three steps backwards.  Grr…  On the flipside, if you have a website that’s a couple of years old, a facelift might not be a bad way to go.  People have found you (hopefully), new people will find you and if you don’t keep up with current technologies and advancements (streamlined navigation, quicker load times, optimized content and even blogs), you’ll become a thing of the past…much like MySpace.

Fortunately, and despite my feelings on Office and certain social media sites, the folks here at Trademark Productions keep up on all of this so you don’t really have to.  Is your website overachieving in its underachievement?  Does it look like an Atari 2600 compared to the Wii?  Is it time to take your site to the next level and sell your products from it with an e-commerce version.  We can do that.  Heck, we can do that a whole lot more.

TM may not be Facebook, but the good thing is that means we aren’t as annoying, either.  Unlike the folks at social media sites, we actually listen to what you want.  All you have to do is let us know what we can do to help.  How?  By contacting us.  See how easy that is?

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