nning through a waking graveyard, a demented witch in flight, welcome to our final SEO fright…

I’m your Trademark Productions host, Dwight Zahringer and this is our fourth and final SEO nightmare presented to you in the October tradition of a 4-part TM Halloween extravaganza blog. I’ll be taking you through the terrifying journey some of our clients and potential clients have presented to us, hoping we might steer you through a minefield of possessed mausoleums and graves, past the tall spiked gates and into open waiting arms of high search engine rankings.

There are those rare clients who come to us and want a site built, only there"s some question as to the intellectual property involved in what’s being added to the site. More specifically, the name of the site that they want. Though I really can’t go into specifics about our clients in this respect, I can say that looking to buy domain names that are three or four letters isn’t a good idea. Not only have most people snatched them up to sell for a profit, but it’s just not the greatest business sense. And you really have to be careful with your choice of names before you buy your domains anyway.

Look what happened earlier this year when Chicago teen Lauren McClusky started a music benefit consisting of high school and college bands to benefit the local Special Olympics. She called it McFest (after her last name) and upon registering the event, which had raised $30,000 at that point, was challenged by McDonald’s for trademark violation. It seems that anybody who uses ‘Mc’ anything would be in violation. It’s a good thing so few people in the world have a name starting with those two letters. Imagine the trouble she’d be in if she created a site and started drawing attention to it before McDonald’s objected.

It’s always a good idea to do a little research for your product or business when you’re starting out. Or, if you’ve been around for a long time and established, make sure you won’t be stepping on the fins of a bigger fish looking out to see if anybody’s infringing on their trademark. As a wise Jedi master once said, “There’s always a bigger fish.”

Hmm. Are McDonald’s fish patties really made of fish?

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