We’re guessing you’ve seen a number of our blogs on the importance of SEO. What’s that you say? Maybe not so? For the rest of you who’ve been keeping up, here we go.
Not only do search engines go through your site and look for new content, which is why we suggest you update your site from time to time and embrace the fine art of blogging on a regular basis, but they (the search engines) are now prowling social media sites. And who just happens to be using social media sites? Yes, you guessed it. You. Maybe not so? Oh, boy.
One of the amazing things about social media is that the more popular it gets, the more attention it gets from potential advertisers and businesses since they smell that there’s money to be made. I remember a time when we could go see a movie and commercials weren’t played…and theatres didn’t misrepresent the time the film was going to start in order to subject us to the aforementioned commercials. The same can be said for social media; if there’s a will, there’s a way. Even Twitter is playing with paid advertisements for businesses willing to shell out some big bucks.
And since our invasion of social media is here to stay, let’s make the most of it, shall we? First, we need to accept the things we cannot change; we have zero control over the design of sites like Facebook or Twitter. Myspace allows for more control, but it’s not nearly as popular as the other two anymore, so we’ll concentrate on those. Second, we look for things we can control. In this case, it’s content. Facebook and Twitter provide the framework and we get to insert what we want people and potential customers to read about us.
The main thing a business will want to do is describe themselves to the viewing public and that begins in the profile. Describe your company by using brand keywords. The more you organically place there, the more the search engines will pick up on that and the more search results you’ll show up in. Following that train of thought, add links to your website in your profile. Once people read about you and provided you’ve written content that makes them want to search your product out, allow them to go directly to your site. Links in your Facebook or Twitter profiles actually have link value, so don’t be afraid to put them in and see who finds them.
Finally, it doesn’t hurt to use your brand names in your account name whenever possible. There’s a very good chance you’ll show up more often when you tweet, send out a status update or post a blog if your account name has your brand in it, but then that just means you’ll need to tweet/update/blog frequently. Imagine an author tweeting about his or her latest book. If they use their name as their account name, then they’ll show up in the search engines more frequently than if they occasionally mention their name in a tweet. The same follows for updates and blogging.
But those are another story…