Local SEO and geo-targeting is becoming a must-do for small businesses. There are too many small businesses that are missing out on the opportunity to rank for their geographic location. The geographical and keyword combo search is becoming as famous as one of Floyd Mayweather’s one-two combos.

It is important for small business owners to build up as much of an internet exposure as they can. One way, and it is a simple way, to do this is to use is to include your geographic location in the keywords and descriptions of your website.

In the below video I will explain why geographical keywords are important for local businesses. We will take a look at the meta data of two comparable websites, both in the same industry. One of the sites will be an example of good local keyword usage and the other will show where opportunity is missed.

Figure 1: Meta Data for D’amato’s

<meta name="keywords" content="D’Amato’s, michigan contemporary italian fare, detroit contemporary italian restaurant, Royal Oak Dining, detroit european restaurant, detroit wine dining, royal oak jazz martini, detroit jazz martini, michigan scotch tasting, detroit dining, quality appetizers detroit, italian dining, modern italian flare, michigan italian dining, quality royal oak dining, italian food oakland county, detroit italian modern food, modern italian food mi, modern italian food michigan, goodnite gracie, live at pj’s, d’amato’s michigan, damatos, d’amatos, first thursdays, d’amato’s faq, vegetarian dishes mi, michigan italian restaurant"/>

<meta name="description" content="Located in downtown Royal Oak , D’Amato’s is known for contemporary Italian fare, its interesting and well priced wine list and impeccable service"/>

Figure 2: Meta Date for O’tooles

<meta name="keywords" content="otooles, o’tooles, O’Tooles, irish, irish american, bar, bars, grill, restaurant, restaurants, pub, pubs, appetizers, food, drinks, beer, cocktails, desserts, wings, ribs, famous, party, fun" />

<meta name="description" content="O’Tooles Irish American Bar &amp; Grill – Royal Oak, Waterford, Farmington Hills, &amp; Novi MI" />

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