Google launched a new mobile search tool, Near Me Now, that will most likely be a major threat for Yelp, Mapquest and other yellow page apps. The name basically says it all.  This new application lets users search what’s around them at any moment without needing to speak or enter any search terms.  Crazy right?

In order for “Near Me Now” to work properly you must let your iPhone or Android browser send your location to Google and you must be logged into your Google Account. Once this is set-up correctly  “Near Me Now” apparently shows up as a new link on the Google.com mobile home page.

It seems that anything that Google creates becomes the new “IT” thing. Will their new Near Me Now app run out competitors like Yelp and Urbanspoon simply because of their larger than life marketshare? How do you see “Near Me Now” impacting mobile search?

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